Large companies do not want to cater to a demographic of consumers that comprise only a fraction of the market, but instead, sell in mass numbers.
When it comes to Women’s Shoes – all Cinderella Story sisters have the same problem – where to find their shoe size.
Drizella and Anastasia – Cinderella’s ugly sisters -- had super large feet and could not fit in the glass slipper. The glass slipper was petite. Within one of the first children’s stories, we hear of a shoe problem associated with unique sizes.
Today, the problem of Petite-Sized Shoes and Plus-Sized Shoes is addressed on-line thanks to e-commerce.
However, most consumers of hard-to-find sizes complain about lack of quality and comfort.
Inexpensive shoes fall apart quickly, and better brands do not want to serve a small niche.
Autograf New York is devoted to helping women with Petite-Shoe-Size and Plus-Shoe-Size needs. Autograf New York is dedicated to quality and handcrafted in Italy leather shoes.
The Owner and Creative Director of Autograf New York, Monika Kusinska, is size 12. Starting a business with a mission to solve a problem many women experience became her passion and full-time job.
“Being a shoe designer was the key for me to understand the way shoes are made and built. Traveling and working with factories around the world was an education I am using today to create and buy shoes that are well fitting and made with quality materials and classic styles to last. I use fashion as my tool. I definitely will compromise my own design to get the shoes to fit and be comfortable. Function is by far the most important aspect of shoe design for me.”
Find out more at Autograf New York and follow us on social media for updates and new style features!
Thank you for your support!
With more than 15 years of experience designing for women’s fashion brands, award-winning shoe designer Monika Kusinska launched Autograf New York in 2014. Driven by her personal endeavor to find well-made, comfortable shoes in uncommon sizes in the United States, Kusinska-Paez decided to bring the luxury of high-quality, Italian leather shoes stateside. In 2000, she attended Parsons School of Design with a concentration on footwear, and later designed for women’s shoe brands including Ann Taylor, Fossil, Lucchese and Camuto Group.